5 powerful traits that make your course name stand out
The CRAFT framework for a high-converting email course name.
Welcome to issue #005 of The Creator-Educator Club. Every Sunday, I send proven strategies from top creator-educators to help you build a high-impact email course so you can scale your knowledge business faster. Subscribe below so you won’t miss the next issues.
This issue is presented by: Email Course Blueprint
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Does this sound familiar?
You’ve spent weeks perfecting your email course.
The structure is solid. The content is compelling. The landing page looks attractive. The automation is running like clockwork.
But then you hit a roadblock.
No matter how many course name ideas you write down, you second-guess every single one. None of them seems to capture the essence of what you’ve built.
Before you know it, you’ve wasted hours on this seemingly simple task.
If this is familiar…
You’re dealing with what I call Title Block
It’s that frustrating feeling when everything is ready to go except a name that actually feels right.
Title Block isn’t just annoying, it wrecks your momentum.
When you can’t come up with a clear, compelling name, everything stalls. You delay your launch. You miss early market opportunities. Your excitement for the course fades.
In a rush to move forward, most people settle with a super generic name like “How to [INSERT TOPIC]” that fails to spark interest and capture anyone’s attention.
Their email courses end up blending into the noise when this happens.
Signup and conversion rates plummet.
Everything trickles down from not knowing how to craft a strong course name.
But with a proper system, you can eliminate Title Block for good.
Based on the naming patterns of top creator-educators’ email courses, I’ve identified the five powerful traits that will make your course a high-converting one.
Let me introduce you…
The CRAFT framework for a high-converting email course name
1. Clear
Clarity beats cleverness every single time.
The priority is to make your course name instantly communicate what it’s all about.
Eliminate any ambiguity that may cause confusion so potential subscribers understand within seconds of reading the name.
When this is clear, they can quickly decide from first glance whether your course is relevant to their needs or not.
Once they know it’s for them, they’re far more likely to sign up.
Examples:
2. Result-driven
People don’t want information, they want transformation.
Focus your course name on the specific outcome potential subscribers will achieve by completing it.
If you’re not sure, just think of your course as a bridge from Point A (the problem they’re facing now) to Point B (the end result they want to achieve).
A result-driven name gives Point B the spotlight it deserves.
When your course name reflects the end result they want to achieve, it taps into their aspiration which makes your course irresistible.
Examples:
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3. Actionable
The best email courses help people take more action, not just passively consume more information.
To achieve this, it all starts with having an action-oriented course name.
Include a word that implies motion, progress, or hands-on learning like:
Challenge
Roadmap
Blueprint
Playbook
Steps
This simple addition shifts how potential subscribers perceive your course and helps them mentally commit to active participation.
Examples:
4. Fixed
People are more likely to commit to something if they know how long it’ll take.
By including a fixed timeframe in your course name, you set clear expectations that help potential subscribers visualise the journey ahead.
It makes your course feel more structured, manageable, and achievable.
And this helps them mentally block off the time needed to complete your course, making them more likely to sign up.
Examples:
5. Targeted
Lastly, a course name that resonates right away is more likely to attract qualified subscribers than a generic one.
So, make it clear who your course is for.
One easy way is to specifically mention the identity of your ideal subscribers.
When your course name is properly targeted, it creates an immediate sense of belonging and makes them think, “This was made exactly for me!”.
Examples:
Final words
While these five traits will definitely help you attract more subscribers, you don’t need to squeeze all of them into your course name.
Instead, aim to include two to three that best align with your target audience and what your course promises.
Next time you feel stuck with Title Block trying to come up with the right name for your email course, just remember to CRAFT it.
See you next Sunday,
Beer
If you have any thoughts, questions, or feedback, feel free to drop them in the comments.
Whenever you’re ready, here are 2 ways I can help you:
Join Email Course Blueprint, a free 5-day email course that teaches you step-by-step how to build an engaging email course from scratch
Book my 1:1 consulting call, where I can give you specific, personalised advice on building an email course that’s tailored to your knowledge business